“In investment, America must be presented as the facilitator, not the patron. In the realm of charity, as the partner and not the philanthropist. In business endeavors, as the courier of progress, and not the preachers of westernization.”

– Karim Nour, DDB Cairo

Our mission is to enlist the U.S. business community in actions to improve the standing of America in the world with the goal of once again, seeing America admired as a global leader and respected as a courier of progress and prosperity for all people.

BDA is a private-sector a-political non-profit directed by preeminent communications, marketing, political science, global development and media professionals. BDA’s mission is to enlist the U.S. business community in actions to improve the standing and reputation of America in the world. The organization is leading the private sector effort to provide constructive business solutions for public diplomacy programs and initiatives.

This effort is not about ads or selling-it's about sensitizing Americans to the extent of anti-Americanism today and its implications, transforming American attitudes and behaviors as necessary, building on the many positive perceptions of America that still exist, and building new bridges of cooperation, respect, and mutual understanding across cultures and borders through business-led initiatives.

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