“In investment, America must be presented as the facilitator, not the patron. In the realm of charity, as the partner and not the philanthropist. In business endeavors, as the courier of progress, and not the preachers of westernization.”

– Karim Nour, DDB Cairo

Our mission is to enlist the U.S. business community in actions to improve the standing of America in the world with the goal of once again, seeing America admired as a global leader and respected as a courier of progress and prosperity for all people.

BDA is a private-sector task force directed by preeminent communications, marketing, political science, global development and media professionals. The task force steers a collective of multinational companies in the development, sharing, and warehousing of ideas, insights, and guidance on communication and perception issues that U.S. businesses are uniquely positioned to address.

This effort is not about ads or selling-it's about sensitizing Americans to the extent of anti-Americanism today and its implications, transforming American attitudes and behaviors as necessary, building on the many positive perceptions of America that still exist, and building new bridges of cooperation, respect, and mutual understanding across cultures and borders through business-led initiatives.

Download our BDA Quick Overview (.pdf format)

Download our BDA Fall 2006 Update (.doc format)