Rebuilding Brand America
What We Must Do To Restore Our Reputation and Safeguard the Future of American Business Abroad
By Dick Martin
January 2007
Once the envy of much of the world, America is now roundly disliked and resented. Other nations and cultures have singled out the U.S. government and the American way of life for scorn, contempt, and more frighteningly, even violence.
U.S. government foreign policy undoubtedly accounts for much of this ill feeling, but that doesn´t explain it all. For too many people around the world, the American Dream of opportunity has degenerated into a reality of greed, selfishness and acquisitiveness. And American businesses are often painted with the same brush.
But as rampant as anti–Americanism has become, it is not inevitable and not without solution. Rebuilding Brand America shows how U.S. global companies can help rebuild America´s reputation by becoming new, more sympathetic ambassadors to the world—without loaded political agendas.
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