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“It's not about Ads. It's about ACTIONS!”

– BDA

What Can You Do?
1. Engaging Americans in World Citizenship
2. International Pilot Programs
3. Public Policy
4. Public Diplomacy Resources for the Private Sector

Take Action today for details on what you can do.

2008 Report -- US Advisory Commission on Public Diplomacy
· Getting the People Part Right: A Report on the Human Dimension of Public Diplomacy (.pdf format)
· Release & Report Statement (.gov/r/adcompd/ format)
[Source: US Advisory Commission on Public Diplomacy]

BBC World Service Poll -- Global Views of US Improve (.pdf format)
[Source: BBC & PIPA]

Secure Borders Open Doors Committee -- Full Report & Responses
· Full Report (.pdf format)
· SBODAC Fact Sheet -- DHS (.shtm format)
[Source: SBODAC]

Science & Technology as a Public Diplomacy Tool
· Dec 07 -- Brookings & BDA Hosted Science & Technology Public Diplomacy Forum (.pdf format)
· FSJ Article by Kristin Lord, GWU -- Can Science Help US Public Diplomacy? (.pdf format)
[Source: BDA, GWU, & Brookings Saban Center]

CSIS Smart Power Commission Report
· CSIS Smart Power Commission -- Full Report (.pdf format)
· CSIS Smart Power Commission Web Link (.org/smartpower/ format)
[Source: CSIS]

BDA White Paper: A Business Perspective on Public Diplomacy (.pdf format)
[Source: Business for Diplomatic Action - October 2007]

WPO Comprehensive Analysis of Polls Reveals Americans’ Attitudes on US Role in the World (.php?nid=&id=&pnt=383&lb=hmpg1 format)
[Source: World Public Opinion]

Zogby Recent Latin America Poll: Majority of Americans Understand Little about Latin American Neighbors (.doc format)
[Source: Zogby International]

New Harvard Study Released on Young People & The News
· Full Report -- Young People & News (.pdf format)
· Related FP Article: Young Americans couldn't care less about Iraq (.com/node/5448?fpsrc=ealert070720 format)
[Source: Harvard University]

DOD Report on Public Diplomacy -- July 2007 -- Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation. (.org/pubs/monographs/MG607/ format)
[Source: RAND Corp]

GAO Public Diplomacy Report - July 2007 (.pdf format)
[Source: Senate Foreign Relations Committee]

NAFSA Insights on International Education
· Testimony on International Students & Visiting Scholars -- Impact on Foreign Policy (.pdf format)
· SBODAC Presentation: How the United States Can Leverage the International Outreach of Our Universities (.doc format)
[Source: NAFSA]

IMP & GMI Study -- Global consumer spending on American products and the Impact of US heritage (.doc format)
[Source: International Marketing Partners]

House Testimony of Philip O. Geier, Ph.D. -- International Education (.doc format)
[Source: Davis United World College Scholars Program]

NAFSA Release and Testimony Reccomendations (.pg/hshrgintlstdts062907 format)
[Source: NAFSA.org]

Pew Global Attitudes Project -- June 2007 (.php?ReportID=256 format)
[Source: Pew Research Center]

Under Secretary Karen Hughes Releases Strategy for Public Diplomacy and Strategic Communication (.pdf format)
[Source: US Department of State -- Office of the Under Secretary for Public Diplomacy & Public Affairs]

May 2007 -- BDA Zogby Research: America in the World, A Benchmark Survey of American Voters' Views on International Relations and Public Diplomacy
· Press Release (.doc format)
· Full Report: America in the World (.pdf format)
[Source: Business for Diplomatic Action]

April 2007 -- GAO Public Diplomacy Report (.pdf format)
[Source: GAO April 2007]

US Department of State: 10 Things Americans Can Do To Support Public Diplomacy (.pdf format)
[Source: Office of the Under Secretary for Public Diplomacy & Public Affairs]

Foreign Language Study -- Insights, Reports, & Initiatives
· Website of Note: Languages of the World (.htm format)
· Committee on Economic Development: Report on Foreign Language Study & Global Leadership (.pdf format)
· Press Coverage of Recent Translation Summit in Utah (.html format)
· National Security Language Initiative (.pdf format)
[Source: BDA Compiled]

Business as Usual: Economic Responses to Political Tension (.pdf format)
[Source: Princeton]

Reinhard Global Connections Citizen Diplomacy Keynote Address to the NCIV National Meeting (.doc format)
[Source: BDA & NCIV]

Georgetown Migration Study: Impact of Foreign Students Coming to America (.pdf format)
[Source: Georgetown University]

Latest BBC Opinion Poll January 07': 'Listen more' is world's message to US
· Press coverage of Recent BBC Poll (.stm format)
· BBC World Service Poll -- Full Survey (.pdf format)
[Source: BBC World Service]

State Department & The PR Coalition 2007 Private Sector Public Diplomacy Summit
· Summit Overview (.doc format)
· Participants List (.doc format)
· Agenda (.doc format)
· Related Press: U.S. Overseas Image Gets New Focus (.html format)
[Source: PR Coalition]

Visa Backlog Costs U.S. Exporters More than $30 Billion Since 2002 (.doc format)
[Source: NATIONAL FOREIGN TRADE COUNCIL]

Pew Global Attitudes Polls -- Anti-American Feelings Abroad Charted 2000-2006 (.pdf format)
[Source: NYT & Pew Research Center]

Secure Borders Open Doors Taskforce (.pdf format)
[Source: Institute of International Education]

Corporate Communication Institute Summer Symposium: The Role of Business in Public Diplomacy (.doc format)
[Source: Corporate Communication Institute at Fairleigh Dickinson University]

Recent Memos & Guidance from Under Secretary of State for Public Diplomacy, Karen Hughes
· Engaging Young People (.pdf format)
· Hughes Rules on Public Diplomacy (.doc format)
[Source: US Department of State & The Washington Post]

2005 Global Relocation Trends Survey (.pdf format)
[Source: GMAC Global Relocation Services]

Princeton Project on National Security -- Working Group on Anti-Americanism Paper (.html format)
[Source: http://www.wws.princeton.edu/ppns/]

Chicago Council on Global Affairs -- New Study Reveals Most Americans Remain Committed To Steady Internationalism Despite Frustration Over Iraq War
· Press Release (.php?press_release_id=46 format)
· Global Views 2006 -- Full Report (.pdf format)
[Source: http://www.thechicagocouncil.org/index.php]

FedEx Landmark Study on Access
· How Greater Access is Changing the World (.pdf format)
· Full SRI Report -- Ranking of 75 Countries (.pdf?link=4 format)
[Source: http://images.fedex.com/us/about/today/access/executive_summary.pdf?link=4]

Zogby International Survey of Young Arab Leaders in the United Arab Emirates
· Press Release (.doc format)
· Full Report (.pdf format)
· Transcript of Reinhard & Zogby Briefing at the Foreign Press Center (.doc format)
[Source: BDA]

German Marshall Fund: Transatlantic Trends Report for 2006 -- Public opinion survey of American and European attitudes on foreign policy and international issues (.org format)
[Source: German Marshall Fund]

Current List of US-Educated World Leaders (.doc format)
[Source: U.S. State Dept. Bureau of Educational and Cultural Affairs]

Pew: Global Image of US Worsening (.pdf format)
[Source: Pew Research]

Germany as a Case Study in Re-Branding: The World Cup
· World Cup to Sell a New Germany (.doc format)
· Reuters: Soccer & A Smile (.doc format)
· Germany's New Pitch (.doc format)
[Source: Various Open Source Press Coverage of The World Cup]

Books on Anti-Americanism: They Hate Us, They Really Hate Us (.html format)
[Source: NYT Sunday Book Review, Sweig and Kohut]

Alliance of Civilizations: Key Issues Relating to Cultural Exchange (.pdf format)
[Source: AEA Consulting]

Keith Reinhard response to “Distinguished Communicator” Award, May 5, 2006 (.htm format)
[Source: UC Fullerton College of Communications]

PBS P.O.V. Border Talk - Insights on America
· Simon Anholt on Nation Branding (.html format)
· Robin Koerner, Founder of WatchingAmerica.com, on America-phile (.html format)
· Dr. Nancy Snow on Public Diplomacy Then and Now (.html format)
· Selling America: From Ben Franklin to Karen Hughes (.html format)
[Source: PBS]

GAO Public Diplomacy Reports - May 3, 2006
· Report on State Department Public Diplomacy Efforts (.pdf format)
· Report on State Department Public Diplomacy Outreach to the Muslim World (.pdf format)
[Source: GAO]

National Geographic-led Coalition Kicks off Geographic Literacy Campaign (.doc format)
[Source: National Geographic]

Insights on US Education: Lost in America (.doc format)
[Source: FP Magazine May/June 2006]

April CSIS Middle East Notes & Comment (.pdf format)
[Source: Center for Strategic and International Studies]

BBDO GenWorld -- The New Generation of Global Youth (.pdf format)
[Source: BBDO GenWorld]

Gallup Poll -- Perceptions of Foreign Countries Feb 2006
· Poll Results (.doc format)
· Related Press: Iran surpasses Iraq as greatest enemy to U.S. (.doc format)
[Source: Gallup]

GLOBE Cross-Cultural Leadership Research (.pdf format)
[Source: Thunderbird School of Management]

2006 Edelman Trust Barometer
· 2006 Edelman Trust Barometer - Summary of Findings (.doc format)
· Edelman Trust Survey Press Release (.doc format)
[Source: Edelman]

Thunderbird Winterim Research & Presentation
· Thunderbird International Brand Management Course: Brand Essence Project for Business for Diplomatic Action (.doc format)
· Related Research Part I (.xls format)
· Related Research Part II (.htm format)
· Related Research Part III (.xls format)
[Source: Thunderbird]

Anholt/GMI Nation Brand Index - Q4 (.pdf format)
[Source: GMI]

Research International - ESOMAR Presentation: Global brands and attitudes of young Europeans (.ppt format)
[Source: Research International]

Zogby Report Submitted to YAL - Attitudes of Young Arabs: November 2005 (.doc format)
[Source: Zogby International]

Business for Diplomatic Action Releases Phase I of its Global Listening Research Project in partnership with Zogby International
· Press Release (.doc format)
· BDA Phase I Overview (.doc format)
· Commentary by John Zogby (.doc format)
· Full Report (.doc format)
[Source: Business for Diplomatic Action & Zogby International]

Opinion Leaders Turn Cautious, Public Looks Homeward (.php3?ReportID=263 format)
[Source: Pew Research Center, November 2005]

Harris Diamond, CEO of Weber Shandwick Worldwide, Speech at USC (.pdf format)
[Source: USC Center on Public Diplomacy]

BDA Listening Efforts -- International Media Coverage of Katrina
· Perceptions of America After Katrina: Foreign Press Coverage Analysis (.ppt format)
· BDA Echo Press Release (.doc format)
[Source: Echo Research]

Decline in Foreign Travel to the US & Related Stats (.ppt format)
[Source: Travel Industry Association]

McCann TAG Global Listening Research Prepared for BDA (.ppt format)
[Source: McCann, August 2005]

Jim Murphy's Acceptance Speech, Arthur Page Hall of Fame (.doc format)
[Source: Arthur W. Page Society]

Cultural Diplomacy: The Linchpin of Public Diplomacy (.pdf format)
[Source: Advisory Commission on Cultural Diplomacy]

Strengthening U.S. Public Diplomacy Requires Organization, Coordination, and Strategy (.pdf format)
[Source: Heritage]

Anholt-GMI Nation Brands Index Executive Summary & Full Report
· Executive Summary (.pdf format)
· NBI Full Report - Q2 (.pdf format)
[Source: GMI]

Pew 16-Nation Survey: U.S. Image Up Slightly but Still Negative (.doc format)
[Source: Pew Research Center]

International Cultural Exchange: A Key Issues Paper (.pdf format)
[Source: AEA Consulting]

USC Announces new Master's in Public Diplomacy
· Master's in Public Diplomacy program at the University of Southern California (.doc format)
· USC Center on Public Diplomacy (.com format)
[Source: USC Annenberg School (www.PublicDiplomacy.usc.edu)]

Pew Global Attitudes Survey 2005 (.pdf format)
[Source: Pew Research Center]

Anholt-GMI Nation Brand Index 2005 (.pdf format)
[Source: GMI]

A New Beginning: Strategies for a More Fruitful Dialogue with the Muslim World. (.pdf format)
[Source: Council on Foreign Relations]

Placebrands - Vol. 1, Summer 2005
· Brand America Abstract (.pdf format)
· International Attitudes Towards America (.pdf format)
· Important Distinctions in Placebranding (.pdf format)
· Reinhard Interview (.pdf format)
[Source: Simon Anholt]

Reinhard "Call to Action" Speech; As Prepared for the Third Annual National Travel and Tourism Summit (.doc format)
[Source: BDA Original Remarks]

GlobeScan & PIPA Influence Research
· GlobeScan April 05 (.pdf format)
· Brookings Briefing: Who Will Lead the World? Shifting Alignments in World Public Opinion (.pdf format)
[Source: www.brookings.edu]

Program on International Policy Attitudes -- Recent Research (.pdf format)
[Source: http://www.pipa.org/]

U.S. Public Diplomacy: Interagency Coordination Efforts Hampered by the Lack of a National Communication Strategy (.pdf format)
[Source: Source: United States Government Accountability Office]

Trust Shifting From Traditional Authorities to Peers, Edelman Trust Barometer Finds
· Overview (.pdf format)
· Summary of Findings (.pdf format)
[Source: Source: Edelman 2005]

RQ 2004 Annual - 6th Anniversary (.pdf format)
[Source: Source: Harris Interactive website 11.15.04]

The Decline in America's Reputation: What U.S. Business Can Do About It (.pdf format)
[Source: Presentation given by Keith Reinhard to the Arthur Page Society. November, 2004]

GMI World Poll finds international consumers less likely to travel to U.S. or purchase American products and services due to U.S. war in Iraq and unilateral foreign policy (.pdf format)
[Source: Source: GMI Inc, 2004]

Do Visa Delays Hurt US Business -- Survey Results (.pdf format)
[Source: The Santangelo Group]

America, The World, and the New Challenges for Global Brands (.pdf format)
[Source: Corporate Communications Institute, April 2004]

A Comparison of American, Canadian and European Perceptions of the U.S. (.pdf format)
[Source: Source: Harris Interactive, April 2004]

Mistrust of America in Europe Ever Higher, Muslim Anger Persists (.pdf format)
[Source: Source: The Pew Research Center for the People & the Press, March 2004]

Impressions of America 2004: How Arabs View America, How Arabs Learn About America (.pdf format)
[Source: Zogby Research commissioned by The Arab-American Institute]

American Brands in the World: Growing Opportunities or Rising Threats? (.pdf format)
[Source: A Roper Reports Worldwide Teleconference, July 2003]

Report of the Sub-Committee on Public-Private Partnerships and Public Diplomacy Presentation (.pdf format)
[Source: Given by Ian Davis to The Advisory Committee on International Economic Policy (ACIEP)]